Key Messages

  • The problem: It’s often not easy to explain what ‘policy’ is and why it matters.
  • Why it matters: To participate in policy decision-making – the foundation of any democracy – citizens need to understand what’s at play.
  • The solution: Explaining policy via storytelling to help citizens understand where we are, where we need to go, and their role in the journey, enabling informed decision-making.
The Challenges of Communicating Policy & How Stories Rescue Us