Almost 10 per cent of the total GHG emissions in India come from its transport sector. Attaining the ‘net zero’ goal calls for strong sectoral interventions, therefore.
Electric vehicle (EV) adoption, shift to public transport (PT), and promotion of non-motorised transport (NMT) are some of the key strategies for bringing down emissions, but they require substantial behavioural change. Thus, understanding consumer behaviour in terms of what makes consumers’ decide on one mode of transport over another is crucial for devising effective interventions. Factors that influence consumer preferences include socioeconomic ones like gender, age, income, and mode-specific technical ones like travel time and cost, and range (for electric vehicles particularly), etc.
